A full-service inbound program to increase revenue and scale.
The Trigger & Challenge
Instaclustr is a Managed SaaS Platform, delivering reliability at scale (e.g. scalable databases) through an integrated data platform of open source technologies. In late 2016, they raised funds to ramp up customer acquisition. Digital Rhinos were engaged in early 2017 to help deliver against their aggressive growth targets.
The Digital Rhinos Approach
Digital Rhinos implemented a full -service inbound program, including organic search, paid search and paid social.
- Paid Search: Extensive paid search campaigns, including keyword research, landing page creation and
ongoing optimisation, across multiple geographic regions and products. - Organic Search: Content research to guide content creation, use to acquire content leads through organic search and paid social. This also included building out nurture campaigns to progress leads through the marketing funnel.
- SEO: Ongoing SEO improvements sitewide, including on-page optimisation, developing & implementing the SEO content strategy and technical SEO improvements.
The Outcome: Market Entry with Momentum
With our full-funnel marketing strategy, Instaclustr saw significant Year on Year growth in organic traffic to the website and a huge increase in total conversions.
Over the course of a year, we were able to increase organic traffic to the site by 143%, with a Year on Year increase of 227%.
Why It Worked
With the work in organic & paid search, as well as significant on-site conversion optimisation, we were able to drive significant increases across all of the key conversion metrics on the site Year on Year from both organic and paid search.
This meant a 229.63% increase in goal completions for organic search, and 446.03% for paid search.
Conclusion
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